STORY-TRÅD·teknik

AI Cuts Newell Marketing Costs 80%

Newell Brands President & CEO Chris Peterson joins Bloomberg Open Interest to break down the increasingly divided US consumer, explaining why higher-income shoppers are still spending while lower-income households remain pressured. He also talks about how AI slashed digital content costs by 80%, helping the Sharpie and Rubbermaid maker return to growth without widespread job cuts. (Source: Bloomberg)