STORY-TRÅD·industri

Aldi’s British Beef Plan Puts Farmers Back in the Supermarket Story

Supermarket price wars tend to get all the attention. But there is another battle going on, and it starts long before the meat reaches the shelf. Aldi has launched a new scheme with meat supplier ABP to support around 1,000 British beef farmers. Called Grounded in Goodness, the programme offers...