STORY-TRÅD·mode

Better World Fragrance House and OVO Celebrate Drake’s 40th Birthday With "DoSayDo" Eau De Parfum

SummaryBetter World Fragrance House has partnered with October's Very Own for an exclusive fragrance launch celebrating Drake's birthdayThe DoSayDo Eau de Parfum arrives in a reimagined translucent crimson glass sphere bottle with a matching sculptural standThe citrus aromatic scent layers top notes of passion fruit and cannabis over a base of cognac white cedarwood and roasted tonkaBetter World Fragrance House and Drake's lifestyle brand October's Very Own have officially presented the collaborative "DoSayDo" Eau De Parfum. Arriving during a prolific year where the artist has released three albums and teased a fourth, the exclusive fragrance launch celebrates Drake’s 40th birthday across a customized 3.4 oz. (100 mL) vessel.The DoSayDo fragrance delivers a citrus aromatic profile engineered with contrasting notes that subtly pay homage to the artist. The scent opens with top notes of passionfruit, white wine spritz, cannabis, and clary sage oil, moving into a heart of petitgrain, black pepper oil, and rose oil. As the fragrance deepens, warm base notes of cognac, white cedarwood, and roasted tonka unfold into a rich finish.Packaging elevates BWFH's signature primary design into an all-glass construction, casting the iconic globe bottle and sculptural stand in a deep burgundy, translucent crimson shade. The secondary packaging features OVO's recognizable cream-colored carton, displaying the signature October's Very Own owl logo alongside the circular Better World Fragrance House emblem.The Better World Fragrance House x OVO DoSayDo Eau De Parfum previews via a 24-hour DTC release on October 19, 2026, at BetterWorldFragranceHouse followed by an official launch on October 24, 2026, in OVO stores and at OctobersVeryOwn.Click here to view full gallery at Hypebeast