STORY-TRÅD·sport

BLACKPINK's JISOO Stars in Debut Salomon Campaign

SummaryBLACKPINK member JISOO stars in her first official campaign as Salomon's global brand ambassadorTitled In The Open the campaign explores winter landscapes across Seoul through the brand's Fall/Winter 2026 collectionFeatured footwear models include the XT-6 Protective XT-Whisper Gore-Tex and XT-4 OG Gore-TexSalomon has officially launched its first global campaign starring BLACKPINK member JISOO, following her appointment as global brand ambassador in May. The "In The Open" campaign highlights the French sports brand's FW26 footwear collection set against the backdrop of South Korea.Shot across parks, trails, and quiet urban corners in Seoul, the visual narrative was crafted under creative director Heikki Salonen to illustrate how the collection performs across shifting environments. Throughout the campaign, JISOO models key new silhouettes from the FW26 lineup, including the XT-6 Protective, the XT-Whisper Gore-Tex, and the XT-4 OG Gore-Tex.Reflecting on her partnership with the brand and the new collection, Jisoo shared her personal connection to the footwear, "I naturally prefer light and comfortable movement in my everyday life, so I feel that Salomon is a great fit for me because it provides comfort regardless of the weather or environment," she stated. "I love how versatile Salomon footwear is, making it suitable for both everyday wear and outdoor activities."The Salomon FW26 footwear collection featured in the campaign is rolling out globally for the current season via Salomon and select retailers. The capsule launches globally on October 7 via the Salomon website.Click here to view full gallery at Hypebeast