STORY-TRÅD·industri

Bringing the store into focus: How retailers are tackling physical retail’s digital black hole

For years, stores have played somewhat second fiddle to ecommerce as retailers rushed to invest in online transformation, especially post-pandemic when ecommerce boomed and brands placed their bets on that digital demand being sustained. From investment in ecommerce platforms to online loyalty programmes and mobile apps, retailers were already going...

1. 22 juni 13:00Senast uppdaterad

   Detaljhandeln fokuserar på digitalisering av fysiska butiker post-pandemi

   Efter en period av fokus på e-handel söker detaljhandeln nu digitala lösningar för att modernisera den fysiska butiksupplevelsen.