STORY-TRÅD·nyheter

Detavio Samuels Says Creators Can Build Media Empires Beyond YouTube

Detavio Samuels, CEO of Offscript Worldwide, says YouTube is a powerful discovery and audience-building platform, but creators can expand into other businesses and distribution channels. He says many creators earn roughly $3,000–$5,000 per million views, while Offscript helps more than 200 creators increase YouTube monetization—sometimes doubling or tripling revenue—and connect with major advertisers for sponsorships. He speaks with Romaine Bostick on "The Close." (Source: Bloomberg)