STORY-TRÅD·industri

From FOMO to frustration: Viral stockouts boost immediate demand but scarcity risks long-term loyalty, invent.ai study shows.

London, UK — While scarcity created by viral stockouts can create FOMO (Fear Of Missing Out) among shoppers and make products more desirable, repeated availability failures can quickly turn into frustration and put brand loyalty at risk, according to the latest research from invent.ai. Original research of over 1,000 UK...