STORY-TRÅD·teknik

Luma AI Bets on ‘Hybrid’ Future for Hollywood

Luma AI COO Caroline Ingeborn says generative AI could help bring more film and television production back to Los Angeles by lowering costs and giving creators new ways to execute ambitious projects. She discusses why she sees AI as a tool for creative professionals rather than a replacement for them and how “hybrid filmmaking” can combine real actors and crews with AI-generated environments. She joins Ed Ludlow on "Bloomberg Tech." (Source: Bloomberg)