STORY-TRÅD·politik

Maisonette Tackles "Untapped" Retail Market

The curated online marketplace Maisonette is expanding it to what it describes as an untapped market by launching a new platform targeted to tweens and teens. President AJ Nicholas saying the company is looking to tap into the demographic of kids that "start to exert some independence and autonomy and really have a say over their style." As Maisonette has been around for 9 years, Nicholas says its important that the company grows organically as its customers' families grow up as well, allowing them to expand further into the more than $225 Billion industry. (Source: Bloomberg)