STORY-TRÅD·industri

Mercadona Has a Lidl Problem in Portugal — and the Next Battle Is Just Beginning

Spain’s Mercadona has built a powerful position in Portugal, but the latest figures suggest that Lidl is proving much harder to catch than expected. The real question is whether Mercadona can turn rapid expansion into lasting market power. Mercadona entered Portugal in 2019 with a clear ambition: reproduce the formula...