STORY-TRÅD·teknik

Promise CEO: AI Lets Smaller Teams Make Bigger Films

Promise CEO and Co-Founder George Strompolos is building what he calls an AI-native entertainment studio, using generative AI across development, production and visual effects. He says the technology can cut costs by more than 50% on some animated projects and allow smaller teams to create productions with far greater scale. He joins Ed Ludlow on "Bloomberg Tech." (Source: Bloomberg)