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Reto Project Launches the Kodak EC35, a 35mm Film Camera for Everyday Carry

SummaryReto Project has released the Kodak EC35, a $34.99 reusable 35mm film camera offering an affordable and sustainable alternative to traditional single-use hardwareThe camera features a 25mm two-element acrylic lens, a fixed f/10 aperture and a sliding cover that functions as a shutter lockAvailable in seven distinct colors, the 102-gram device prioritizes tactile mechanical simplicity with manual wind controls and a built-in flashThe film photography renaissance continues to gain momentum with increasingly accessible hardware. Reto Project has expanded its analog lineup with the release of the Kodak EC35, a budget-conscious 35mm camera priced at just $34.99 USD. Following the launch of the more expensive Snapic A1, this new model prioritizes mechanical simplicity and pocketable design. The device provides enthusiasts with a genuine analog experience while bypassing the environmental waste and recurring hardware costs associated with standard drugstore disposable cameras.Engineered for absolute ease of use, the camera arrives with a 25mm two-element acrylic lens ideal for wide-angle street photography and everyday portraits. The internal mechanics rely on a fixed f/10 aperture and a steady 1/100 shutter speed. Users must manually wind and rewind their 35mm film rolls. A single AA battery powers the built-in automatic flash for low-light environments. The physical construction incorporates a simple optical viewfinder window alongside a tactile sliding lens cover. This specific design choice nods directly to classic 1990s compacts like the Olympus Stylus lineup. Closing the slide mechanism automatically locks the shutter to prevent accidental exposures while safely stored inside a bag or pocket.Weighing merely 102 grams and constructed from durable ABS plastic, the Kodak EC35 is explicitly positioned as an everyday carry item. The brand offers the hardware in seven distinct colorways (midnight black, vanilla white, butter yellow, lavender, powder blue, blush pink and avocado green) featuring subtly contrasting lens covers. By focusing purely on aesthetics and straightforward functionality without complex zone focusing or double exposure settings, the device lowers the barrier to entry for a new generation of film shooters. The camera is available as a standalone purchase or packaged in a $45 USD bundle containing a strap and a 24-frame roll of Kodak Ultramax 400 film. Prospective buyers can secure the unit directly through the Reto Project web store.Click here to view full gallery at Hypebeast