STORY-TRÅD·industri

TIKTOK SHOP MOVES INTO THE RETAIL BIG LEAGUE — OVERTAKING TARGET AND COSTCO ONLINE

TikTok Shop is no longer simply a social-media experiment attached to a video platform. The service is becoming a significant retail channel in the United States, with online consumer spending reportedly moving ahead of major retailers including Target, Costco and Home Depot. According to Consumer Edge data reported this week,...