STORY-TRÅD·industri

Walmart Completes Acquisition of Vibe.co to Strengthen Streaming TV Advertising Business

BENTONVILLE, Ark. – Walmart has completed its acquisition of Vibe.co, a leading self-service streaming TV advertising platform, marking another step in the expansion of its growing commerce media business, Walmart Connect. The acquisition is designed to strengthen Walmart Connect’s advertising capabilities by making connected TV (CTV) advertising easier to plan,...