STORY-TRÅD·sport

Women’s World Cup in Brazil to generate BRL 8.8B

The 2027 FIFA Women’s World Cup in Brazil is expected to inject BRL 8.8 billion into the economy, create 73,700 jobs, generate BRL 4.5 billion in income, and yield BRL 928 million in tax revenue. The estimate is based on the study Mapping of the Potential for Attracting and Internationalizing Sporting Events in Brazilian Tourism, developed by the Getúlio Vargas Foundation for Embratur, Brazil’s international tourism promotion agency. Notícias relacionadas:Ancelotti regrets Brazil exit, looks ahead: “This isn’t the end”.“The results are broken down into two main drivers of economic impact: the event’s audience, boosted by the influx of domestic and international tourists, which is expected to generate BRL 4.7 billion in direct and indirect economic activity; and the organizational component, derived from FIFA’s spending and the event’s operational infrastructure, estimated at BRL 4.1 billion,” the foundation said. Together, these two factors position the 2027 FIFA Women’s World Cup as one of the largest sporting events ever held in Brazil in terms of economic impact. According to the study, the FIFA Women’s World Cup is the world’s largest women’s sporting event and will mark a historic milestone for Brazil. It will be the first time a South American country has hosted the tournament, reinforcing Brazil’s position as a leading destination for major international sporting events. The event will bring together national teams from around the world for approximately a month of competition across several Brazilian host cities, from June 24 to July 25. The analysis indicates that, from a consumer market perspective, the tournament is taking place in a favorable environment. Women account for 48.61 percent of international tourist arrivals in Brazil, staying an average of 11 days and spending USD 1,317 per trip. Furthermore, 72 percent of people who have never been to a soccer stadium are women, indicating a significant pool of untapped demand, the Getúlio Vargas Foundation noted. Interest in the Women’s World Cup among female fans exceeds that observed for other soccer competitions, suggesting that women’s soccer already enjoys strong public interest. “Beyond its immediate economic impact, the event represents a unique opportunity to leave a lasting legacy for Brazilian women’s soccer, enhance the country’s image on the global stage, and strengthen sports tourism as a driver of sustainable economic development,” the study added.